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There are many free video and photo tools for social media marketing. You know you need to invest in social media marketing. But if you’re a busy marketer or business owner on a tight budget, how do you make sure your social media content stands out?

That’s where these photo and video tools come in.

These free tools will help you create incredible social media content – even if you have no video or graphic design skills.

Most of the tools come with limited features, which are available in full when you upgrade to a paid subscription. But they are a great, cost-free starting point. You can use the free trial to find out which ones are worth investing in.

Free Social Media Tools


Ripl mobile app

Ripl – Social Media App

Social video generates 1,200% more shares than images and text combined. The problem is, if you’re not a video pro, how do you tap into the power of video? Ripl is the answer.

Ripl is a mobile app that lets you create custom animations (with music) and share to Instagram, Facebook and Twitter. You can choose from hundreds of template designs to suit your brand, and share to all your social accounts at the same time.

The free version has limited functionality and shows the Ripl watermark, but you can still create some engaging graphics to stop your audience scrolling past.



Animoto – the must-have tool!

No video skills? No problem! Animoto is the must-have tool if you don’t have the video or graphic design skills to create impressive videos.

Professionally-designed templates are ready for all sorts of videos, including ads, how-to, sales, and more. Using the drag-and-drop video maker, simply add your own photos, videos or text to the template. Throw in some music from the library of licensed music and, when you’re happy, upload straight to your social media profiles.

Animoto offers a free 14-day trial, then it costs from $5/month (AUD).




Canva – your basic graphic design best friend!

Instagram is a highly visual social media platform. So, if you’re not posting beautiful and eye-catching imagery, you might as well not be there.

That’s where Canva can help.

Canva makes design simple. So simple, in fact, that you may never need a graphic designer again. There’s an easy drag-and-drop format and a huge range of layouts to choose from.

Best of all, you can opt for the free version.


Think of Pixlr as a simpler version of Photoshop. This no-nonsense photo editing tool makes it easy to create a never-ending portfolio of striking images.


Pixlr – a simpler version of Photoshop.

You can opt for the Pro version for full access to templates, graphics, premium fonts and stock images. But we think the free version is great for social media posts.



Unsplash is a library of free images ready for you to download and use.

Don’t have an endless portfolio of photos? Don’t worry – Unsplash has it covered.

Unsplash is a library of free images ready for you to download and use.

That’s right – they’re free.

All images submitted on Unsplash fall under the Creative Commons Zero (CC0) license, so you can use the image for any personal or commercial use without paying or crediting the owner (though they encourage you to).


One thing that separates the top social media accounts from the rest is the use of imagery and videos to engage their audience. Using these free tools will not only save you time and money, but propel your social media marketing success.

Diploma of Social Media Marketing

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