Over a third of the world’s population are active social media users, that is one in every three people! As well as that, Australia has a very high penetration of social media users with 88% of Australian’s aged 15 – 64 reported to be active on social media every day. If you are looking to market your products or services, social media marketing is a must.
Social media has revolutionised the way in which we create, consume and share information and has fundamentally changed the way in which people across the world communicate with each other. Social media marketing allows organisations to communicate and engage with their target audience on a personal level as frequently as they desire, creating a significant opportunity to foster relationships, increase sales leads and ultimately drive revenue. In today’s rapidly evolving business and technology landscape, organisations need to take advantage of the incredible opportunities that social media has to offer.
The Diploma of Social Media Marketing offers students end-to-end social media education and follows the process that a social media marketing strategist would follow when implementing a social media marketing plan in business
Understand a little more about the social media revolution