fbpx

6 More Creative Tools To Boost Your Social Media Marketing Career

by | May 14, 2021 | Marketing

Photo by Daniel Korpai on Unsplash

 

Don’t have photography skills but want to be a social media marketer? We’ve got 6 creative tools to help get you started.

In the realm of social media marketing, visual content is king.  Scroll through your Facebook, Instagram  or LinkedIn feed and what catches your eye: a wall of text, a bold image or a video?

According to research, it’s the image or video.

Take a look at the stats:

  • Facebook posts with images get 2.3x more engagement than those without images. (HubSpot)
  • 69% of marketers said visuals are absolutely essential to their marketing strategies. (Social Media Today)
  • 64% of all online shoppers claim that videos that they saw on social media platforms like Facebook influenced a purchasing decision. (Social Media Today)
  • Video is the second most-used content type on social media used to increase audience engagement. (HubSpot)
  • More than one billion videos are viewed on TikTok each day. (MarkinBlog)

The fact is that in the realm of social media marketing, visual content is king.

Consumers scroll through hundreds of ads, posts, and notifications at any moment, so it’s essential to have a brilliant visual content strategy if you want to set your brand apart from the rest.

But what if you don’t have any graphic design or photography skills? Can you still become a social media marketer?

The answer is yes – with some training and the right creative tools. For anyone considering a career in social media marketing, it pays to add some creative skills to your toolbox so you can stand out from the rest. The good news is you don’t need to become a master graphic designer or videographer to get results. You simply need to learn the creative tools that make it easy to create incredible visual content.

Here are 6 more creative tools to get to know:

Note: Some of these tools are free, some are paid. We recommend you take advantage of the free trials to play with the features and understand how they work.

1. Wave

Not everybody has time to shoot their own footage. That’s where Wave comes in. Wave features a stock library of over 200 million videos and images, and you can even add your own to create the right look and story.

Wave offers a free video editing plan which gives you up to 15 seconds video, but for all the tools and stock library, you need to sign up to a monthly package.

2. Biteable

Biteable is a brilliant content marketing tool for all sorts of digital content, including video ads, explainer videos, animations and more.

One of the best things about Biteable is the library of Shutterstock clicks. There are around 85,000 clips of people, animals, food and more – all professionally filmed and ready to use.

This tool is free for five video projects a month, but to remove watermarks and create more videos, you need to pay for a plan.

3. Adobe Premiere Rush

Adobe Premiere Rush is a video editing tool every social media marketer should have in their toolkit. It’s a free mobile and desktop video editing app for beginners or anyone who doesn’t want the fuss of Premiere Pro. Shoot, edit and share high-quality videos from anywhere. Add audio, adjust speeds, customise titles and enhance colours – you can do the works.

You can download the Premiere Rush app for free on macOS, Windows, iOS and Android.

4. Pablo

This is a free online photo editor by the team at Buffer, the social media scheduling app. It lets you create and edit social media-friendly images fast. The tool provides access to a library of stylish fonts, 600K+ searchable images and the optimum sizes for popular social media platforms.

5. Over

If you’re serious about Instagram marketing, Over is a must-have for your armoury. The photo editing app was originally made for mobile devices, but they’ve now extended to desktop too. It allows you to customise colours, fonts and add text – perfect for inspirational quotes.

6. Fotor

Want to make photo collages? Fotor is your go-to tool. You can also use it to create social media graphics and edit photos. Fotor offers over 1 million stock photos and designs templates for you to use.

The drag-and-drop feature makes it easy to set photos into the design of your choice, and you can use hundreds of different fonts to make your design.

Another great thing about Fotor is the tutorials. Take time to learn all sorts of design skills beyond the Fotor tool, such as how to use colour in graphic design, the best YouTube thumbnail images and more.

Canva

We mentioned Canva in our previous list here but it’s so versatile it definitely warrants another with new features being added all the time – make sure you check out the Canva Design School, which is filed with courses to help you master design skills.

Graphic design doesn’t need to be difficult – especially when you have a tool like Canva. The drag-and-drop format makes designing branded images easy.

You don’t have to be a master photographer either. Canva’s photo library is filled with Canva’s free and premium stock images that are ready to use on social media. You can also customise your own images with the image tools.

Another great feature on Canva is that if you want to design an image with custom dimensions, you can manually enter the height and width. Plus, there is a free option!

Over to you

Creating social media graphics, images and videos has never been easier. You simply need to get to know the various creative tools and how to utilise the features to get stunning results. There are so many tools out there, it’s worth spending some time working out which ones you like. That’s what the free trials are for. It’s all part of your training to become a social media marketing professional.

Start your social media education right here with our 10904NATDiploma in Social Media Marketing. (ask us about government subsidies available).

Recent Blog Posts Testimonials

“Phenomenal course to understand contract management in the best way possible. I am working as a Procurement Manager and never understood contract part completely but this course helped me to understand key points of contract management. Thanks to author for creating this wonderful course. ”

Nitin
Student - Introduction to Contract Management - August 2021

“Easy to deal with”

Laura Lace

“Working at my own pace online and the response time to emails and responses were always great”

Ekaterina Sidorova
Lend Lease

Completing my CPP41119Certificate Home Energy Efficiency & Sustainability course has been a significant step in my professional journey.
Thank you for your support and guidance and every single subject in this course you have taught me

Amir
Cert IV HEES student - April 2024

“All round I’ve been really impressed with how professional everyone at Transformed has been”

Anna
Diploma of PM

“The course is really well organised, your videos and zoom meetings were extremely helpful, the platform functions perfectly, your response time to queries and questions is always prompt and overall it is just been a wonderful experience”

Melanie
Cert IV in HEES student, July 2021.

“I want to thank you for providing that encouragement and feed back at appropriate times. You make me and I’m sure all students, feel special and like we are getting personal assistance, which I have received. I don’t know how you manage all that you do but you do it well. Thank you”

Darrell
Cert IV in NatHERS Assessment student

“Always good and prompt feedback from Michael”

John Logan
Draft Comps Services

“Thanks for your support over the years and I look forward to doing more courses at Transformed in the future”.

Gerard
Cert IV in HEES - March 2022

“I am so appreciative of you and Transformed for your flexibility and support- THANK YOU”

Louise Anderson
Cert IV in P & C student - May 2020

“Just wanted to say thank you so much for offering such a great course, I have really enjoyed studying my Certificate IV in Home Energy Efficiency and Sustainability with Transformed”.

Melanie
Cert IV in HEES student, July 2021

“The most practical and well organised course I’ve been involved with, perfect for anyone with a demanding full time career and family commitments. My facilitator was extremely helpful and being part of the construction industry applied a very focused approach to the course content which assisted me in completing my studies, Would strongly and have already recommended Transformed to those looking to complete their Cert IV and Diploma in Building and Construction. Thanks for all your efforts and support.”

Aleks Petrovic
Cert IV and Diploma in Building and Construction Student

“I engaged Michael Young from Transformed to assess me for the Australian Institute of Project Management Certified Practicing Project Manager. I wanted to be certified as I wanted to verify that the skills and knowledge was in line with industry best-practice. At first it seemed a bit daunting, however, Michael made the process very easy, providing templates for references and self-assessment as well as providing a list of the project management documents I would need to provide as evidence. The assessment interview was very relaxed and more like a conversation than an assessment, which brought out the best experiences to evidence my capabilities. Because of Michael’s current government security clearance, we were able to look at specific of particular projects, rather me than having to spend a heap of time sanitising documents. Since the assessment, I have been successful in gaining a promotion..”

Mike McCarthy

“Just wanted to say thanks for putting up with me and getting me over the line!! Which I know was a bit difficult with no background in the industry!! Thanks very much and I look forward to starting my business and conquering the world as an Energy Rater!”

Laura Lace

“I think everything worked very smoothly”

Susan Mariott
Quality Home Design and Drafting Service

“The self-paced learning it allowed me to work whilst studying”

Haylea Edwards
Efficient Living

“I found the course easy to follow and navigate through. I would recommend this course to others”

Ekan
August 2018

“Ease of delivery, completing from work”

Simone
Qld Health

“I am very satisfy with the study”

Eric Lam

“My assessor was absolutely fantastic and I couldn’t have achieved this without her encouragement and guidance’.

Simone
Cert IV in Procurement & Contracting - March 2022

“…I originally enrolled in Transformed’s Diploma of Project Management on the basis of their flexibility. ..As I subsequently discovered, Transformed’s approach extends even further to include ‘one on one’ coaching sessions… and adjusting the training to fit in with the client..”

Michael Irwin
Austrade

“I also want to take the opportunity to thank you for all your help during my studies. I think your training company is very professional and I would endorse you and Transformed to anyone looking to study distance learning”

Doug Madarovski

“Don has been a terrific teacher and very prompt with feedback throughout the whole diploma, which has been great!”

Anna
Diploma of PM

“The excellent and prompt communication from my assessor”

Cert IV in NatHERS Assessment student

“I’m extremely impressed by The Cert IV in HEES delivered by Transformed. It is a fantastic, relevant, and interesting course with great content. The study materials and assistance have been exceptional. Thanks again to Transformed for their support”.

Matt Wade
Cert IV in HEES Student – April 2022.

“Learning – I have now fine-tuned my existing skills”

Brian Peterson
Moreton Bay Regional Council
Archives