Bianca Devin from BD Digital (pictured).
Working as a digital marketer is not something that many people have experienced or know much about. So, to get the good, the bad and the ugly from the horse’s mouth we interviewed Bianca Devin.
MY: Tell us about yourself?
Bianca Devin: Hello. My name is Bianca Devin, founder, and owner of BD Digital Marketing. I live in Melbourne with my two teenagers and labrador who has taken over our household but keeps me company working from home! I’ve worked in marketing for over 20 years in many different industries and gained a solid background in traditional marketing leading into the ever-changing digital landscape. I moved into the digital space about 5 years ago when I realised how everyone was slowly shifting online.
That’s when I decided to become certified through the Digital Marketing Institute and used these new skills in my role at the time. My business launched in 2021, at the beginning of COVID when the need for businesses to be online was imperative. I wanted to help small businesses stay afloat during time of turmoil.
MY: What does a typical day look like for you?
BD: Typically, my day never looks the same, which is what I love about what I do. But first and always most importantly, it starts out with a strong cup of coffee. Then I move onto Monday.com – my best friend in project management – I use to stay on top of my tasks. I work systematically through tasks and tick them as I go. I use the client content strategy as reference and may start with writing a blog post and then turning that into content which can be repurposed across all digital channels. The content is designed using Canva. Here I will design assets like social media posts, blog or email banners and video. You may even find me creating AI videos like the ones you find on Transformed’s website. On other days I may be working on a campaign for a client and reviewing the status of their ads in Facebook or Google.
MY: The best thing about working as a digital marketer is…
BD: Knowing that I am helping businesses reach their goals online, and at the same time I get to be creative and work from anywhere in Australia. I get to use a combination of skills required as a digital marketer which I really love – project management, strategy, content creation, social media, and analytics.
What training and learning courses did you do?
Oh, I’m constantly training and learning. When I left school I knew I wanted to do something creative so I studies a Diploma in Desktop Publishing and this is where I learned how to use a Mac and all the great Apple software products like Illustrator/Photoshop and InDesign.
My first office job was working for a small advertising agency where I also learned CorelDraw.
My next job was working as a Marketing Assistant for a very large corporate where I also used my graphic skills. This is where my passion for Marketing started. I realised I could utilise all the skills I enjoyed, like project management, event organising, design and content. The diversity really appealed to me, and the opportunities to learn are endless.
Other courses I have completed: Power of SEO and Content Marketing and most recently was a Digital Marketing Professional Certificate. I also joined a few FB Groups for Digital Marketers and this helps me stay on track with new trends.
MY: If you could give someone who was thinking about working as a digital marketer some advice – what would it be?
- Be adaptable and curious and open to new ideas. Marketing as a discipline is constantly changing, and every digital marketer needs to have the interest, passion, and hunger to ask questions and learn more about fresh marketing techniques, tools, and methods.
- It requires a level of creativity but with this can come criticism – use it to learn, adjust and improve.
- You do need good social and communication skills to deal with your clients and your audience online.
- Stay up to date with current trends and software by doing courses. It’s an ever changing landscape.
- Realise your strengths and your weaknesses. Seek help, you can’t do it all. If you need to hire a VA or a specialist in Google ads or copywriting for example, DO IT! This will free up time for you to manage your business.
- Join digital marketing forums or networking groups to learn from others and get your name out there.
- Collaborate with other business owners to expand your services.
- Know your analytics: any good marketer knows that when leveraging analytics, it can really help you make more informed decisions for campaigns.
Thanks for sharing your day in the life with our audience Bianca. We look forward to seeing BD Digital go from strength to strength.
Read more Day in the life content here.