Social Media should be a part of the overall marketing plan for every business – even small business. It helps you build authority, brand awareness and understand your target audience better (if you still aren’t sure why you should put resources in to this space, check out our recent blog post here).
If you do have a social media presence for your business, how can you actually use that to market your business? Here are a few ideas:
- Paid Ads
Paid Ads help you get your business more exposure and target your audience better. With the Facebook Pixel installed on your website, you can retarget your paid ads far more effectively. You can increase reach, conversions, engagement and generate leads through a paid ads strategy.
- Reviews / Referrals
Leveraging positive customer experiences through reviews can increase the number of referrals.
- Multi-Channel Marketing
Having a presence on multiple social media platforms makes sense – most people use more than one platform. Sharing some of your content across various platforms (note – using a Social Media scheduler makes this super easy), slightly tweaked, helps increase exposure to social media users.
- User-generated Content (UGC)
Sharing content your clients have created for you helps to engage and build your community. This is particularly powerful for product-based businesses. UGC also helps minimize time spent creating content – double bonus!
- Search and SEO
Social Media Platforms can help raise the credibility and authority of your business, which can, in turn, improve Search Engine Optimisation (SEO).
These tips are just the beginning. Want to know more about The Power of Social Media? Join our free Webinar Masterclass 12noon AEDT Wednesday 20th November, 2019, with CEO and Co-Founder of Social Media College, Jonathon Tanner.