24 Social Media Marketing Statistics You Need for Your 2020 Strategy

by | Mar 26, 2020 | Marketing

How do you build a business case for social media marketing? You need relevant social media marketing statistics to back it up.

Only by knowing the latest trends and numbers behind social media marketing can you create a strategy that will inspire stakeholders and win more budget.

If you’re not sure where to find them, this list will help.

Read on for the latest social media marketing statistics for 2020:

General Social Media Marketing Statistics

  • 3.499 billion people around the world are active social media users. (source)
  • By generation, this breaks down to 90.4% millennials, 77.5% Gen X, and 48.2% Baby Boomers. (source)
  • Time spent on social media is 144 minutes per day, on average. (source)
  • WhatsApp has 6 billion active users, making it the world’s most popular mobile messenger app. (source)
  • 54% of consumers use social media to research products. (source)

Social Media Strategy Statistics

  • 9 out of 10 retail brands use two or more social media platforms. (source)
  • 89% of marketers use Facebook in brand marketing efforts. (source)
  • Advertising spend on social media overtook print media for the first time in 2019. (source)
  • Social media comprises 13% of global ad spend, after TV (29%) and paid search (17%). (source)
  • Facebook had over 7 million advertisers in 2019 Q3. (source)

Social media platform statistics

  • 68% of millennials view stories on Instagram, compared to 49% on Snapchat, and 44% on Facebook. (source)
  • 130 millionInstagram users click on shopping posts every month. (source)
  • One-third of consumers would rather contact a brand or company using social media than by phone. (source)
  • 8 out of 10 users would prefer to watch a brand’s live videothan read its blog. (source)
  • When it comes to sharing video content, Facebook is the most popular platform (81%), followed by YouTube (62%) and Instagram (57%). (source)
  • A staggering 200million Instagram users visit at least one business profile a day. (source)
  • 85%of women use Pinterest to plan big or small life moments, compared to 53% on Facebook and 44% on Instagram. (source)
  • 46%of social media traffic to B2B company websites comes from LinkedIn. (source)
  • LinkedIn is the only social network platform where men and women are equally represented. (source)
  • 83% of surveyed consumers use Facebook. (source)
  • Two-thirds of surveyed consumers they Follow or Like a brand on Facebook. (source)
  • By Q3 of 2019, Facebook had 2.5 million active monthly users. (source)
  • 90% of Instagram users follow a business on the platform. (source)
  • 89% of marketers say that Instagram is the most important social media platform for influencer marketing. (source)


The world of social media marketing is constantly shifting. These statistics will help you craft and refine your social media strategy for 2020. But it’s not enough to stop there. For the best results, you need to stay on top of the latest trends and build those most relevant into your strategy.

Diploma of Social Media Marketing

Recent Blog Posts Testimonials

“Easy to deal with”

Laura Lace

“I am so appreciative of you and Transformed for your flexibility and support- THANK YOU”

Louise Anderson
Cert IV in P & C student - May 2020

“Working at my own pace online and the response time to emails and responses were always great”

Ekaterina Sidorova
Lend Lease

“The excellent and prompt communication from my assessor”

Cert IV in NatHERS Assessment student

“My assessor was absolutely fantastic and I couldn’t have achieved this without her encouragement and guidance’.

Cert IV in Procurement & Contracting - March 2022

“Ease of delivery, completing from work”

Qld Health

“The most practical and well organised course I’ve been involved with, perfect for anyone with a demanding full time career and family commitments. My facilitator was extremely helpful and being part of the construction industry applied a very focused approach to the course content which assisted me in completing my studies, Would strongly and have already recommended Transformed to those looking to complete their Cert IV and Diploma in Building and Construction. Thanks for all your efforts and support.”

Aleks Petrovic
Cert IV and Diploma in Building and Construction Student

“The self-paced learning it allowed me to work whilst studying”

Haylea Edwards
Efficient Living

“Just wanted to say thanks for putting up with me and getting me over the line!! Which I know was a bit difficult with no background in the industry!! Thanks very much and I look forward to starting my business and conquering the world as an Energy Rater!”

Laura Lace

“Just wanted to say thank you so much for offering such a great course, I have really enjoyed studying my Certificate IV in Home Energy Efficiency and Sustainability with Transformed”.

Cert IV in HEES student, July 2021

“I engaged Michael Young from Transformed to assess me for the Australian Institute of Project Management Certified Practicing Project Manager. I wanted to be certified as I wanted to verify that the skills and knowledge was in line with industry best-practice. At first it seemed a bit daunting, however, Michael made the process very easy, providing templates for references and self-assessment as well as providing a list of the project management documents I would need to provide as evidence. The assessment interview was very relaxed and more like a conversation than an assessment, which brought out the best experiences to evidence my capabilities. Because of Michael’s current government security clearance, we were able to look at specific of particular projects, rather me than having to spend a heap of time sanitising documents. Since the assessment, I have been successful in gaining a promotion..”

Mike McCarthy

“All round I’ve been really impressed with how professional everyone at Transformed has been”

Diploma of PM

“…I originally enrolled in Transformed’s Diploma of Project Management on the basis of their flexibility. ..As I subsequently discovered, Transformed’s approach extends even further to include ‘one on one’ coaching sessions… and adjusting the training to fit in with the client..”

Michael Irwin

“Don has been a terrific teacher and very prompt with feedback throughout the whole diploma, which has been great!”

Diploma of PM

“I’m extremely impressed by The Cert IV in HEES delivered by Transformed. It is a fantastic, relevant, and interesting course with great content. The study materials and assistance have been exceptional. Thanks again to Transformed for their support”.

Matt Wade
Cert IV in HEES Student – April 2022.

“I think everything worked very smoothly”

Susan Mariott
Quality Home Design and Drafting Service

“The course is really well organised, your videos and zoom meetings were extremely helpful, the platform functions perfectly, your response time to queries and questions is always prompt and overall it is just been a wonderful experience”

Cert IV in HEES student, July 2021.

“Always good and prompt feedback from Michael”

John Logan
Draft Comps Services

“I found the course easy to follow and navigate through. I would recommend this course to others”

August 2018

“Phenomenal course to understand contract management in the best way possible. I am working as a Procurement Manager and never understood contract part completely but this course helped me to understand key points of contract management. Thanks to author for creating this wonderful course. ”

Student - Introduction to Contract Management - August 2021

“Thanks for your support over the years and I look forward to doing more courses at Transformed in the future”.

Cert IV in HEES - March 2022

“I want to thank you for providing that encouragement and feed back at appropriate times. You make me and I’m sure all students, feel special and like we are getting personal assistance, which I have received. I don’t know how you manage all that you do but you do it well. Thank you”

Cert IV in NatHERS Assessment student

Completing my CPP41119Certificate Home Energy Efficiency & Sustainability course has been a significant step in my professional journey.
Thank you for your support and guidance and every single subject in this course you have taught me

Cert IV HEES student - April 2024

“Learning – I have now fine-tuned my existing skills”

Brian Peterson
Moreton Bay Regional Council

“I also want to take the opportunity to thank you for all your help during my studies. I think your training company is very professional and I would endorse you and Transformed to anyone looking to study distance learning”

Doug Madarovski

“I am very satisfy with the study”

Eric Lam