Inspiration from reading and product development in reverse
Welcome to this weeks NatHERS vlog - this week I'm sharing where I get inspiration from which includes some of the reading I do, what newsletters and sites I subscribe to and other entrepreneurs that I follow. At the moment I am reading The Lean Startup by Eric Ries -...
Social Media and Small Business – Choosing the platform to use
Do you use Twitter? Snapchat? Linked In or Facebook? Have you ever clicked through an ad you have seen on Facebook? With so many options available to get your message out and engage with your customers - it helps to be clear on the platforms and the purpose for your...
Running a small business – adapt and evolve
By now, many of you who have developed your NatHERS qualification into a small business will be feeling the pressure and impact of a changing business landscape, the need to deliver and also adapt to ensure you are satisfying your customers and achieving revenue...
How to make your small business appear bigger than it is
One of the challenges in small business is competing against the larger organisations for gigs you can actually fulfil. As a small business you can be innovative, nimble and flexible and effect change faster than your larger competitors. In this weeks vlog - Michael...
When is the right time to diversify your products and services?
You may recall one of my previous posts (4 May 2018) discussed OOPS businesses (Only One Product or Service). So how do you know the right time to diversify your business and develop new offerings? If you listen to your customers and what their problems and issues...
The value of partnerships
Many business owners go to the familiar and traditional approach to generate leads like advertising. This approach may not deliver the growth you desire and it's not the only formula that can be effective. Partnerships can also deliver growth and other benefits. In...
Business Awards – are they worth it?
In this latest NatHERS business vlog, Michael Young talks business awards. Transformed has received over 20 awards in the last 12 years. Michael discusses some of the programs that Transformed has entered and won. Awards can be a great way to provide profile for your...
The tools and apps I use in my virtual business
Something different this week to the normal format - a vlog! A question I am often asked is "What tools/ apps do you use to run your business?" It's been crucial to my success to have my team able to access their work from anywhere. Often I am out on the road visiting...
When to start hiring – a formula for growth
Two of the questions I often hear from new business owners is “When is the right time to hire my first employee?”, and secondly, “What role should I hire for?” This on the surface is somewhat easy to answer, however, there is quite a lot that sits behind these two...
Is your business an OOPS?
One of the big mistakes that many small business owners make is that their business is an OOPS business. That is, a business with Only One Product or Service. Whilst a one product or service business might sound like it’s less complex and easy to run, the challenge is...
