fbpx

5 Instagram Trends Marketers Should Watch in 2020

by | Apr 15, 2020 | Marketing

Instagram is constantly shifting and evolving. As a marketer, it’s critical to stay on top of the changes and trends to ensure your social media strategy is effective. So to make this easy, we have compiled the 5 Instagram trends marketers should watch in 2020.

The reality is, with 85% of the top brands using Instagram to reach their audiences, there’s no question that the social platform is the place to be.

Stay ahead of the curve with these top Instagram marketing trends in 2020:

  1. Users crave authentic and honest content

When it comes to engagement, it’s authentic and unfiltered content that works on Instagram.

That’s not to say that high quality photography and content should be discarded.  Rather, you need to find the right balance between professionalism and authenticity.

Focus on making your content honest, relatable and believable so that Instagram users feel a connection to your brand.

For example, Australian activewear brand Lorna Jane posts content that’s colourful, playful, and inspirational – the perfect representation of the brand.

 

Another great example is yoghurt brand Chobani Australia:

 

  1. Instagram Shopping is on the rise

Instagram Trends #2 – Instagram Shopping is definitely a strategy you want to tap into – over 130 million users click to view Instagram shopping tags on photos each month.

Brands are adding direct buy links to their product posts, and there’s even a community of online businesses that sell exclusively through Instagram.

What makes Instagram such a powerful platform for selling? It is highly visual.

What’s more, Instagram has added lots of features to improve shopping on their platform. For example, brands can tag products in posts and Stories, and users can complete entire purchases on the platform.

In the example below, Lorna Jane uses Stories to provide a direct offer for a free tank top.  Interested users simply need to “Swipe up”.

 

Global clothing brand H&M does this same. After taking the user through inspirational images and videos in Stories, the last image invites you to “Swipe up to shop”:

Brands can also save Stories as highlights to showcase their latest collections.

Another trend in Instagram Shopping is the rise of boutiques that use the platform as a virtual shop to display and sell products, like Peppermayo:

 

When users click on a post, they can “tap to shop” on individual items:


 

  1. IGTV makes a splash

IGTV is Instagram’s place for long form videos, and is available in the native Instagram app and a new standalone IGTV app.

When it first launched, it wasn’t clear how it would impact Instagram strategies. But a few tweaks and updates mean it offers more to marketers than they might realise – especially because by 2021, mobile video will account for 78% of total mobile data traffic.

First, Instagram has added an IGTV tab to the Explore page navigation, so users have more opportunities to find interesting videos and content creators.

Next, Instagram added the option to include previews of IGTV videos within a user’s regular feed, so people can find the accounts they already follow that are creating long-form video content.

You can see the IGTV tab on the Adidas Australia profile:

 

When you click on the tab, you can view the series of vertical videos:

Then click on a video to view:

  1. Instagram Stories are more powerful than ever

Instagram Stories have come a long way since their launch in 2016. They now reach 500 million daily active users, and they’re not slowing down.

Now, you can automatically share your Instagram Stories to Facebook, so that you can reach an even greater audience.

You can also add music and make them more interactive for better engagement.

Check out how Uber uses an interactive quiz on Instagram Stories:

 

  1. It’s easier for users to find your business in Explore

More than 200 million users visit the Explore tab each day, meaning your brand has even more opportunities to be found by more people.

The content on each user’s Explore page is tailored to their activity on Instagram, so it’s important to target your audience if you want to earn a spot in their Explore area.

As Instagram explains, the Explore tab is where “you can find photos and videos that you might like from accounts you don’t yet follow. You may also see curated topics we think the Instagram community will enjoy.”

How do you get featured?

Here are a few tips:

  • Post your content at the right times for your audience.
  • Create engaging videos, posts and stories without too much text.
  • Make sure you are interacting with users who are relevant to your business and industry.
  • Always use compelling calls to action.

 

Over to You

There are always new and updated Instagram features, so if you want to get the best business results from the platform, you need to keep on top of the latest Instagram trends for 2020 and incorporate them into your social media strategy.

Need help with your Instagram strategy? Sign up for our online short course.

Recent Blog Posts Testimonials

“Just wanted to say thanks for putting up with me and getting me over the line!! Which I know was a bit difficult with no background in the industry!! Thanks very much and I look forward to starting my business and conquering the world as an Energy Rater!”

Laura Lace

“…I originally enrolled in Transformed’s Diploma of Project Management on the basis of their flexibility. ..As I subsequently discovered, Transformed’s approach extends even further to include ‘one on one’ coaching sessions… and adjusting the training to fit in with the client..”

Michael Irwin
Austrade

“Learning – I have now fine-tuned my existing skills”

Brian Peterson
Moreton Bay Regional Council

“Just wanted to say thank you so much for offering such a great course, I have really enjoyed studying my Certificate IV in Home Energy Efficiency and Sustainability with Transformed”.

Melanie
Cert IV in HEES student, July 2021

“Working at my own pace online and the response time to emails and responses were always great”

Ekaterina Sidorova
Lend Lease

“Don has been a terrific teacher and very prompt with feedback throughout the whole diploma, which has been great!”

Anna
Diploma of PM

“I found the course easy to follow and navigate through. I would recommend this course to others”

Ekan
August 2018

“Ease of delivery, completing from work”

Simone
Qld Health

“Easy to deal with”

Laura Lace

“I think everything worked very smoothly”

Susan Mariott
Quality Home Design and Drafting Service

“My assessor was absolutely fantastic and I couldn’t have achieved this without her encouragement and guidance’.

Simone
Cert IV in Procurement & Contracting - March 2022

“Always good and prompt feedback from Michael”

John Logan
Draft Comps Services

“I want to thank you for providing that encouragement and feed back at appropriate times. You make me and I’m sure all students, feel special and like we are getting personal assistance, which I have received. I don’t know how you manage all that you do but you do it well. Thank you”

Darrell
Cert IV in NatHERS Assessment student

“Phenomenal course to understand contract management in the best way possible. I am working as a Procurement Manager and never understood contract part completely but this course helped me to understand key points of contract management. Thanks to author for creating this wonderful course. ”

Nitin
Student - Introduction to Contract Management - August 2021

“I also want to take the opportunity to thank you for all your help during my studies. I think your training company is very professional and I would endorse you and Transformed to anyone looking to study distance learning”

Doug Madarovski

“The self-paced learning it allowed me to work whilst studying”

Haylea Edwards
Efficient Living

“I engaged Michael Young from Transformed to assess me for the Australian Institute of Project Management Certified Practicing Project Manager. I wanted to be certified as I wanted to verify that the skills and knowledge was in line with industry best-practice. At first it seemed a bit daunting, however, Michael made the process very easy, providing templates for references and self-assessment as well as providing a list of the project management documents I would need to provide as evidence. The assessment interview was very relaxed and more like a conversation than an assessment, which brought out the best experiences to evidence my capabilities. Because of Michael’s current government security clearance, we were able to look at specific of particular projects, rather me than having to spend a heap of time sanitising documents. Since the assessment, I have been successful in gaining a promotion..”

Mike McCarthy

“I’m extremely impressed by The Cert IV in HEES delivered by Transformed. It is a fantastic, relevant, and interesting course with great content. The study materials and assistance have been exceptional. Thanks again to Transformed for their support”.

Matt Wade
Cert IV in HEES Student – April 2022.

“The excellent and prompt communication from my assessor”

Cert IV in NatHERS Assessment student

“The course is really well organised, your videos and zoom meetings were extremely helpful, the platform functions perfectly, your response time to queries and questions is always prompt and overall it is just been a wonderful experience”

Melanie
Cert IV in HEES student, July 2021.

“The most practical and well organised course I’ve been involved with, perfect for anyone with a demanding full time career and family commitments. My facilitator was extremely helpful and being part of the construction industry applied a very focused approach to the course content which assisted me in completing my studies, Would strongly and have already recommended Transformed to those looking to complete their Cert IV and Diploma in Building and Construction. Thanks for all your efforts and support.”

Aleks Petrovic
Cert IV and Diploma in Building and Construction Student

“Thanks for your support over the years and I look forward to doing more courses at Transformed in the future”.

Gerard
Cert IV in HEES - March 2022

“All round I’ve been really impressed with how professional everyone at Transformed has been”

Anna
Diploma of PM

“I am very satisfy with the study”

Eric Lam

“I am so appreciative of you and Transformed for your flexibility and support- THANK YOU”

Louise Anderson
Cert IV in P & C student - May 2020

Completing my CPP41119Certificate Home Energy Efficiency & Sustainability course has been a significant step in my professional journey.
Thank you for your support and guidance and every single subject in this course you have taught me

Amir
Cert IV HEES student - April 2024
Archives