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In a perfect world your sales process would be seamless and successful. Sales objections can be roadblocks to the success of your business.  Common objections include “I don’t really have the time” or “I can’t really afford it”.

We know from our previous vlogs that a business must know their prospects challenges, desires, problems and pain points. Often an objection arises because the customer has a question that hasn’t been answered or a problem that needs solving from the information they receive through their buying journey. In this vlog Michael discusses how you can head off sales objections before they occur by providing relevant content and information to the buyer at key stages during their journey.

How do you overcome sales objections in your business – let us know in the comments below.

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