How well do you know your target audience? We mean really know them. Who is your ideal cilent? Who is your buyer persona or customer avatar? All successful online marketing starts with your audience. But it’s not enough to know the approximate ages, occupations and...
Getting your pricing right is always a challenge. Charging too much or too little can both be as detrimental to your business. Here’s a deceptively simple question: how much would you charge to complete an energy rating of this house design? There are a plethora...
Billions of people are spending their time on Facebook. The platform boasts 2 billion users every month at an average of four hours a day. So, it makes great business sense to get in front of prospective customers with Facebook ads. But there’s a challenge....
Tired of hassling clients and waiting for late payments? There are some easy steps you can take now to get paid on time and in full. We hear from many assessors that a common challenge is getting their invoices paid on time. You’re not alone – more than 40% of...