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10118NAT Diploma of Social Media Marketing

Social media has completely revolutionised the way in which people create, consume and share information.

Used effectively, social media marketing can build brand awareness, improve brand loyalty, boost search engine rankings, increase web traffic, convert more customers, lower marketing costs and increase revenue.

Our course will teach you how to become a social media expert, and how to successfully develop and implement a social media marketing strategy.

Once you have completed the course there are a number of different career paths available.

  • Working “in industry” which means working for a company, typically medium to large size, directly in the social media team
  • Work as a freelancer, publish themselves on one of the many different web platforms to find contract work, such as Upwork or Freelancer.
  • However, the most common career path for graduates is to work for an agency. These come in a variety of sizes and with different names, however most will provide some form of social media services for their clients

The 10118NAT Diploma of Social Media Marketing is an innovative social media marketing qualification designed by experts. It provide the next generation of social media marketing managers training in strategy and the tools needed to implement social media campaigns, ad and media buying, and content marketing across traditional FaceBook, LinkedIn and YouTube Channels, as well as new and emerging channels such as TikTok, SnapChat and WeChat. This social media marketing Diploma provides formal certification and recognition of your skills and knowledge and sets you up for a role as a social media manager.

Contact our Education Advisor to find out if this course is for you

Course Overview

Careers as Social Media Marketing Manager is one of the most rapidly growing job roles in Australia. Organisations, both large and small, have a strong demand for social media skills combined with marketing expertise. Training in social media marketing is a great career move.

Download our course brochure

Learning Outcomes

After completing this program you should be able to demonstrate competence in all the required performance criteria, required skills and knowledge and essential elements for assessment to achieve the Diploma.

Course Fees and Funding

Online Learning – $4,500.00

This qualification is subsidised through NSW Smart & Skilled Funding. Check our funding page for more information

Support and Delivery

Online learning – The learning environment provides access to study guides, assessment materials & submission links and online support from your assessor.

The Transformed team will support you every step of the way through training literature, videos and assessor contact.

Core Units

SMMBCM501A – Plan, implement and manage blog and content marketing
SMMMSM502A – Plan, implement and manage mainstream social media marketing strategies
SMMNSM503A – Plan, implement and manage niche social media marketing strategies
SMMBPB504A – Establish and build a strong personal brand in social media
SMMEMS505A – Plan, implement and manage email marketing

Elective Units

BSBMKG502 – Establish and adjust the marketing mix
BSBMKG507 – Interpret market trends and developments
BSBMKG515 – Conduct a marketing audit

Course Duration

12 – 18 months

Target Audience

Target learners for this qualification are:

Cohort 1 – High School Graduates and Job Seekers: learners who are not employed in the Marketing and Communications sector

Cohort 2 – CEOs / Business Owners: learners who seek a better understanding of social media marketing to directly improve their own business and/or personal brand

Cohort 3 – Advertising & Marketing Professionals: learners who are already working in and/or have a qualification in the marketing sector and wish to upskill and gain the relevant skills to satisfy their job roles and requirements by undertaking a specialist qualification in Social Media Marketing.

Career and Salary

Digital Marketing Manager



Entry Requirements

It is recommended that learners have an understanding of basic business and marketing concepts, which may have been acquired through previous training programs, qualifications and/or work experience in business and marketing management.


Learners will need to be at least 16 years old.


This course requires learners to read comprehensive learning texts, journals and articles, undertake a range of written assessments, undertake independent research activities and engage in online forums and discussions.

As such, entry to the course requires the successful completion of English to Year 12 level. Where prospective learners have not successfully completed English at Year 12 level, they can demonstrate equivalency in one of the following:

Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; or ACER’s Core Skills Profile for Adults Level 3 or above; or 2 years relevant industry experience in a role that requires the use of written documentation and communication.

General Computer / technology understanding


Each core enterprise unit is assessed in accordance with the requirements of the Evidence Guide section of each unit, which also includes the evidence required to demonstrate competence.

Assessment methods used for collecting the prescribed evidence for the units include, however are not limited to:

Question and Answer:
The candidate may answer the questions orally or in writing. Notes regarding the answer given by the candidate will be recorded if the assessment is conducted orally.

Work Samples:
Work samples require the student to undertake specific tasks in the workplace and provide information and supporting documents.

The practical project assessment activities provide students with the opportunity to demonstrate their skills and knowledge in either a simulated or workplace environment.

Knowledge Tests:
Knowledge Tests comprise of a series of multiple choice questions whereby the students can demonstrate their knowledge of certain areas of the content. As Diploma level students must demonstrate an ability to analyse, synthesise information, and solve complex problems, simple multiple choice questions may not sufficiently demonstrate these more sophisticated skills, and as such further evidence of knowledge is collected in project-based tasks.

For the purpose of the project the student is required to develop a social media marketing strategy and implementation plan for an organisation and launch the proposed strategy. The organisation may be a business the student currently works for, the student’s own business, an organisation they volunteer for, or a hypothetical business.

Learner Pathways

Following the completion of the Certificate IV of Business and/or Marketing, graduates may choose to study the Diploma of Social Media Marketing to develop their skills and knowledge in social media marketing.

A person who has successfully completed imported training package units of competency as part of the qualification may seek credit towards a nationally recognised qualification that includes these units as either core or elective units.

Holders of the Diploma of Business and/or Diploma of Marketing may undertake the Diploma of Social Media Marketing to further their knowledge and experience in the specific skillset of social media marketing.

Diploma of Social Media Marketing graduates may choose to extend their training to the Advanced Diploma of Marketing and the Advanced Diploma of Business

Take our self assessment survey

Are you interested in finding out if you have options for Recognition of Prior Learning (RPL) for a qualification?

Do you have some work experience or have been in the workforce for a number of years but not sure how you can apply your existing knowledge to achieving a qualification?

Our self assessment survey will give you more information for what your self paced learning pathway looks like based onyour work and life experience – ie do you have options for Recognition of Prior Learning (RPL) or is a distance package best for you – or a blend of both.

The survey is free and it takes just 10 mins to complete and within 24 hours you will have a response from a Transformed team member with your recommended learning pathway as well as the fee to complete and the next steps should you wish to enrol. We have payment plans to suit all budgets.

It’s that easy – click on the orange button to take a survey for the qualification you are interested in NOW.