Social media has completely revolutionised the way in which people create, consume and share information.
Used effectively, social media can build brand awareness, improve brand loyalty, boost search engine rankings, increase web traffic, convert more customers, lower marketing costs and increase revenue.
Our course will teach you how to become a social media expert, and how to successfully develop and implement a social media marketing strategy.
Once you have completed the course there are a number of different career paths available.
- Working “in industry” which means working for a company, typically medium to large size, directly in the social media team
- Work as a freelancer, puMng themselves on one of the many different web platforms to find contract work, such as Upwork or Freelancer.
- However, the most common career path for graduates is to work for an agency. These come in a variety of sizes and with different names, however most will provide some form of social media services for their clients
After completing this program you should be able to demonstrate competence in all the required performance criteria, required skills and knowledge and essential elements for assessment to achieve the Certificate IV.
Course Fees and Funding
Online Learning – $4,150.00
This qualification is subsidised through NSW Smart & Skilled Funding. Check our funding page for more information
Support and Delivery
Online learning – The learning environment provides access to study guides, assessment materials & submission links and online support from your assessor.
The Transformed team will support you every step of the way through training literature, videos and assessor contact.
SMMBCM501A – Plan, implement and manage blog and content marketing
SMMMSM502A – Plan, implement and manage mainstream social media marketing strategies
SMMNSM503A – Plan, implement and manage niche social media marketing strategies
SMMBPB504A – Establish and build a strong personal brand in social media
SMMEMS505A – Plan, implement and manage email marketing
BSBMKG502 – Establish and adjust the marketing mix
BSBMKG507 – Interpret market trends and developments
BSBMKG515 – Conduct a marketing audit
12 – 18 months
Target learners for this qualification are:
Cohort 1 – High School Graduates and Job Seekers: learners who are not employed in the Marketing and Communications sector
Cohort 2 – CEOs / Business Owners: learners who seek a better understanding of social media marketing to directly improve their own business and/or personal brand
Cohort 3 – Advertising & Marketing Professionals: learners who are already working in and/or have a qualification in the marketing sector and wish to upskill and gain the relevant skills to satisfy their job roles and requirements by undertaking a specialist qualification in Social Media Marketing.
It is recommended that learners have an understanding of basic business and marketing concepts, which may have been acquired through previous training programs, qualifications and/or work experience in business and marketing management.
Learners will need to be at least 16 years old.
This course requires learners to read comprehensive learning texts, journals and articles, undertake a range of written assessments, undertake independent research activities and engage in online forums and discussions.
As such, entry to the course requires the successful completion of English to Year 12 level. Where prospective learners have not successfully completed English at Year 12 level, they can demonstrate equivalency in one of the following:
Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; or ACER’s Core Skills Profile for Adults Level 3 or above; or 2 years relevant industry experience in a role that requires the use of written documentation and communication.
General Computer / technology understanding
Each core enterprise unit is assessed in accordance with the requirements of the Evidence Guide section of each unit, which also includes the evidence required to demonstrate competence.
Assessment methods used for collecting the prescribed evidence for the units include, however are not limited to:
Question and Answer:
The candidate may answer the questions orally or in writing. Notes regarding the answer given by the candidate will be recorded if the assessment is conducted orally.
Work samples require the student to undertake specific tasks in the workplace and provide information and supporting documents.
The practical project assessment activities provide students with the opportunity to demonstrate their skills and knowledge in either a simulated or workplace environment.
Knowledge Tests comprise of a series of multiple choice questions whereby the students can demonstrate their knowledge of certain areas of the content. As Diploma level students must demonstrate an ability to analyse, synthesise information, and solve complex problems, simple multiple choice questions may not sufficiently demonstrate these more sophisticated skills, and as such further evidence of knowledge is collected in project-based tasks.
For the purpose of the project the student is required to develop a social media marketing strategy and implementation plan for an organisation and launch the proposed strategy. The organisation may be a business the student currently works for, the student’s own business, an organisation they volunteer for, or a hypothetical business.
Following the completion of the Certificate IV of Business and/or Marketing, graduates may choose to study the Diploma of Social Media Marketing to develop their skills and knowledge in social media marketing.
A person who has successfully completed imported training package units of competency as part of the qualification may seek credit towards a nationally recognised qualification that includes these units as either core or elective units.
Holders of the Diploma of Business and/or Diploma of Marketing may undertake the Diploma of Social Media Marketing to further their knowledge and experience in the specific skillset of social media marketing.
Diploma of Social Media Marketing graduates may choose to extend their training to the Advanced Diploma of Marketing and the Advanced Diploma of Business