Do your clients know, like or trust you?
One of the common comments I hear from small business owners is that they need more clients. Whilst this may be the case, when I respond by asking how they intend to do that, there I am often just met with silence. This silence may simply be because business owners...
Overcoming the fear of selling
Most people in business have a pathological fear of selling. For some people the act of selling is just too confrontational. Some people have a fear of the potential rejection if the customer doesn’t want what they are selling. And for others, the fear is based on...
The six key systems necessary to create a successful business
Somewhat surprisingly, there are six key systems that are critical for businesses. Regardless of what the business does, who their customers are or what sector they work in, these six key systems are universal. Whilst it is possible to succeed in business without one...
Free up your time by creating a team
A common complaint I hear every day is that “I’d love to do it, but just don’t have the time”. But surprisingly enough, everyone on the planet has exactly the same time. We all have 24 hours a day and 365 and a quarter days per year. However the challenge that most of...
Understanding the buyer’s journey
What is a buyer journey? When we buy something, regardless of whether it is a product or a service, we go through what is known as the ‘buyers journey’. The buying journey is a series of decisions when we make a purchase. Initially the decision might be whether we...
Why you don’t need an office
When I started Transformed over 12 years ago, like most small businesses there were no staff. It was just me. I did the work, generated new work, paid the invoices, updated the website and spoke to potential clients. I worked in a spare room at home, like many...
How to avoid charging by the hour
One of the biggest pricing failures I come across every day is where assessors charge by the hour or the day. This is a recipe for disaster, as the only way the client can compare you to someone else, which they will do, is to look at who charges the cheaper rate....
What business are you in – its probably not what you think
What business are you in? In last week’s blog post I made a comment about each of us being in the business of solving your customer’s problems. I’m sorry, but it may come as a bit of a surprise that your customers are not that interested in your products or services...
The business of sustainability
Welcome Welcome to my new blog on creating and running a sustainable business. This blog is aimed at solopreneurs and small businesses conducting energy ratings and thermal performance assessments and those working in home sustainability consulting. Over the last six...
How to select a NatHERS training provider
The training industry is full of jargon and can be overwhelming and confusing. Training providers all say they can deliver what you want, but working out which provider can be best for your situation isnt easy. So to help save you time we've put together a quick...
