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Interview with a NatHERS mentor: Matthew Graham

Interview with a NatHERS mentor: Matthew Graham

Do you really need a NatHERS mentor? How does it work? How do you find the right mentor? And what’s the secret to getting the most out of your experience? To find out, we sat down with Matthew Graham, principal of Graham Energy and an industry-recognised NatHERS...
The Anatomy of a Brilliant Call To Action

The Anatomy of a Brilliant Call To Action

Why do some ads get more clicks than others? There are millions of articles out there with tips on how to get more clicks and conversions. But often, it comes down to one simple element: The call to action (CTA) If you don’t have a call to action, or you have one but...
5 Facebook Ad Metrics You Should Always Measure

5 Facebook Ad Metrics You Should Always Measure

Facebook advertising is an incredibly powerful social media tactic. Why else would 72% of marketers use the platform to run social media ads? What are the 5 Facebook Ad Metrics you should always measure? But how do you know it’s working? And how can you ensure you...